How do we become a member of the Liverpool family?
After 25 years of partnership Carlsberg is already a proud member of the Liverpool family and the #AllRed campaign will emphasize that fact even more. This film is the story of a brand that is so devoted, that they change the core of their own product, in order to help a club get better… and just like Bill Shankly said it in 1974 when ending his Liverpool career;
“Above all, I would like to be remembered as a man who was selfless, who strove and worried so that otherscould share the glory”.
Bill Shankly’s famous quote have formed the club ever since.
The narrative is about being “a true red” and the story takes place one year later that Liverpool FC lost the Champions League final against Real Madrid. The well known football chant Oh when the red goes marching plays the leading role in our story. The original song Oh when the saints go marching in is an old christian song and we decided to bring back some ofthe religious elements to emphasize the importance, of being a member of the Liverpool family. The song is performed by one of the most known Liverpool fans and singer, Jamie Webster and written by Toke Lotz & Tobias Kropp.